You know when you’re watching the morning show and the hosts interview an author, actor, or spokesperson who isn’t in the studio? Chances are that person is on a satellite media tour (SMT). An SMT is a way for a person to pimp themselves or a product across the country in a relatively short amount of time without the costs of travel. In a 7 or 8 hour period their “message” is generally pitched from a small studio to 20 – 25 key morning news and radio shows coast-to-coast in 2 to 5 minute spots. SMTs are a great gig… except for the hours. The usual call time for an SMT is 2:00 in the morning so that everything is set and ready for the east coast shows. The upshot is that by 10 a.m. you’ve put in a full day! FYI – They’re much easier to do from the east coast.
I spent the better part of last night and early morning in a small studio with a lifestyle spokesperson. She was promoting her healthy fall tips. Why does that require a food stylist, you ask? Well, someone has to make the featured entrée look pretty! What layperson could make that healthy steamed broccoli look so fantastically tantalizing? Exactly, that person is me and now I’m going to bed.